Capitalizing on the Craving for a Better Tasting Ripe Tomato

摘要

Paul Sellew of Backyard Farms, Madison, Maine, is embarked in a bold business venture that capitalizes on the consumer's longing for a better-tasting tomato. Sellew, Arie Vandergiessen, Wayne Davis and Tim Cuniff are the management team for Backyard Farms, now delivering locally grown vine-ripe tomatoes year-round to New England grocery stores more than happy to find a supplier closer to home. The tomatoes taste great and the distance to market is close enough that the tomatoes can be picked ripe one day and delivered the next.