Wish Farms: Bringing Traceability to a Whole New Level

摘要

Growing and marketing strawberries, tomatoes, bell peppers and other vegetables, Wish Farms, headquartered in Plant City, Fla., is taking traceability to a whole new level. Gary Wishnatzki, chief executive officer, is particularly proud of the traceability innovation leadership role Wish Farms is playing in the industry. Working through VirtualOne, a Wish Farms subsidiary, the FreshQC~(TM) control and traceability solution was pioneered in 2008. A. U.S. patent was granted last year on the process that allows for a consumer unit to be traced back to the picker that picked it. It has been proven to increase quality through improved accountability.