The challenges of organic production and marketing in Europe and Spain: innovative marketing for the future with quality and safe food products.

摘要

Organic production and marketing in Europe and Spain are discussed. Aspects covered include: worldwide organic production scenarios and the International Federation of Organic Agriculture Movements - IFOAM (worldwide organic production, the IFOAM international institution, the IFOAM Program 2008, the origin of organic farming in Europe - benefits of organic production, organic production data for Europe, organic production policy in the EU - regulation and control); the origin and evolution of organic farming in Spain; reflections about Spanish organic marketing and consumption; consumer needs and choice - paying for quality and safety guarantees; and recommendations.