Web 2.0: Capabilities, Business Valu and Strategic Practice'

摘要

Web 2.0 is the adoption of open technologies and architectural fr works to facilitate participative computing. Web 2.0 has the potential to liver rich peer-to-peer interactions among users, enable collaborative v creation across business partners and create dynamic new services and b ness models. With the emergence of new information technology it is n sary for organizations to redefine and reassess the new technology and business value. Extant research does not provide managers guidance on they can utilize their Web 2.0 presence to add value creating activities for organization. In this research we develop a conceptual foundation for value propositions enabled by Web 2.0 technologies. We provide taxo of features, capabilities and organizational value added activities. We velop a model of Web 2.0 capabilities and the nature of value adding servi they can provide.