The. Aggregator Blog Model: How a Blog leverages Long Tail Economics

摘要

Long Tail Economics is a concept defined by Chris Anderson to de-scribe the business model employed by the majority of Web sites andecommerce stores, which effectively operate in an economy of abundance.Anderson's thesis has become well-known, but he focused largely onecommerce stores such as Amazon, and Content Aggregators, such asYouTube and Flickr. In contrast, this paper seeks to identify the effects ofLong Tail Economics on an individual blog. Blogs have become increasinglyimportant in the dissemination of information for academics, organizationsand individuals alike. By modelling the blog as an Aggregator of searchterms and analyzing usage data from a live blog, the paper shows how LongTail Economics can be applied to a blog to reveal the forces that both driveand constrain its growth.