Ford unveils 15 fresh models for European market

摘要

Ford Motor Co. on Thursday, Sept. 6, unveiled 15 new or restyled vehicles for the European market that it will launch over five years to revive slumping sales. While other carmakers are holding back on new car launches due to tanking European demand, Ford executives announced that the Detroit carmaker will accelerate new car launches in Europe, expanding its lineup of SUVs, restyling the hot-selling Fiesta, redesigning its commercial vehicles and bringing the iconic Mustang sports car across the Atlantic. Ford Europe CEO Stephen Odell said improvements in the "brutal" European market are not expected soon. Ford's first-half European sales dropped 10 percent to 517,094 units, a 7.8 percent market share for the fifth-largest carmaker in Europe.