A DOWNHILL SLIDE:Citrus geowers hope ads help turn around slumping OJ sales

摘要

With orange juice prices tied to a host of foreign and domestic supply issuesas well as to consumer demand and competitive forces, Florida citrus growers are facing some of the trickiest times in the history of the industry.Retail OJ prices have risen to historically high levels in the past year, and grower revenue is higher as a result. But costs are rising, too, just as juice sales and demand have taken hits from price-sensitive shoppers and a fungicide scare from Brazil, Florida's main foreign supplier.