The BP Deepwater Horizon debacle and corporate brand exuberance

摘要

Of course, reminding senior executives of an organisation that, 'I warned you', is a patently difficult observation to make and a painful remark to hear. Academics must of course be mindful of the immense challenges a CEO faces in running a corporation and in being the custodian of the corporate brand (Balmer, 1995) - it is a far from easy task, and statements of this type by academics need to be accompanied by humility and not hubris.