Front Line 'Selling' By Establishing Trust

摘要

Modern-day motivator andphilosopher Zig Ziglar oncesaid, "If people like youthey'll listen to you, but if they trust you they'll do business with you."What he didn 't say-but he would certainly have been right if he had-was, "If they don't trust you, they won't buy from you."When I am training contents workers to provide outstanding service to their clients and their company owners, they are sometimes surprised to hear such basic tenets in a class about cleaning and restoring. But we have long since come to realize that if your front-line workers aren't helping to "sell" your services, soon your opportunity to provide services at all will evaporate.