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摘要

Social media is reshaping" how companies do business, especially their interactions with customers. Companies invest in social media to reach wider audiences and build relationships with customers. Although an estimated 88 percent of companies use social media for marketing, the restoration industry is just beginning to adopt social media. As an emerging arena for marketing, social media provides a platform for two-way interactions between a business and its customers, and it helps generate word-of-mouth discussions. Social media marketing can benefit an organization in two major ways: cost-efficient communication with customers and capitalization ot rsations among customers through word-of-mouti