Establishing Solid Relationships between Manufacturers and Distributors. Refreshing outlooks are always welcome. Take, for instance, the philosophy that building strong ties and good communication is everyone's responsibility. In fact, it's the philosophy that guides members of the Cleaning Equipment Trade Association (CETA). "I would say that an essential element in the relationship between a manufacturer and distributor is the same thing that makes any relationship work," says Aaron Auger, Water Treatment Division Manager at Mi-T-M Corporation' in Peosta, IA. "That would be trust."
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