Restoration contractors know that they must market their services to insurance adjusters, creating healthy working relationships that help their companies grow and become profitable. What we often forget about are the insurance agents, who typically receive the initial telephone call when a loss occurs. As contractors, we need to change the way we look at marketing our services. Let's take a closer look at the insurance industry as a whole, and see if it makes sense to expand our marketing to both adjusters and agents alike.
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