Juhayna Drives Loose Milk Conversion

摘要

Egypt's largest dairy, Juhayna, is doing a great job in its work of converting consumers from loose milk to carton packages. The dairy uses Tetra Fino~R Aseptic as their entry-level package, branded as Bekhero milk. Since starting a campaign to convert people from loose milk in 2009, the company has a 67% share of the total dairy market and increased sales of packaged milk from 10-26%. They have already sold more than 894 million packs under the Bekhero brand, and have a goal of converting 80% of the total milk market to package milk by 2020.