Soya Innovation in Sports Drinks

摘要

The sports nutrition market has seen rapid growth in recent years, as busy consumers looking for a quick nutritional fix have caused the industry to shed its bodybuilder image. Beverage companies are tapping into this trend and the industry has seen plenty of innovation to appeal to changing consumer preferences. In particular, the advantages of protein are becoming well known among health-minded consumers and manufacturers are looking at ways of incorporating proteins into refreshing beverages.