"As part of our deeply-rooted approach to sustainability, separate collections carried out at retailers, vineyards and production facilities play a key role in reducing our waste and raw material consumption", says Bruno Boscaini, Production Manager of Italian wine producer Masi Agricola. "We were pleasantly surprised to learn that the release liner for the labels we use in our production could be transformed from a waste product into a resource. This is why we chose to sign with UPM Raflatac, becoming one of the first Italian winemakers to join the RafCycle concept."
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