Nature-based film creates brand differentiation on retail shelves.

摘要

Use of corn-based films as an alternative to plastics labelling for imparting a no-label appearance to beverage packaging is discussed. Individual aspects considered include: advantages of no-label appearance for innovative brand design; adhesion properties of corn based film labels (compatibility with adhesives, package adhesion at low temp.); other functional properties of corn-based film labels (e.g. clarity, printability); use for shrink sleeve labels; and initial development of pressure-sensitive corn film labels for bottled water.