BASF has announced plans to reconfigure its organizational structure, effective January 1, 2013. According to the company, the move is designed to better reflect their "We Create Chemistry" strategy. Business segments will be reduced from six to five, and the number of divisions from 15 to 14. A "bundling of product groups with the same business model will help management to better focus on the success factors necessary to be a market leader, both in meeting customer's needs and in operational excellence," said Dr. Kurt Bock, chairman of BASF's Board of Executive Directors.
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