IAN Potter

摘要

Firstly, tentatively, happy New Year. I say tentatively because the prospect of further significant cuts in ex-farmgate milk prices this year is real and inevitable. The devaluation of milk by Iceland, Lidl and Aldi to 89p for four pints is devastating and likely to come under fierce attack in January from our big four retailers, led by Asda or Tesco, who will either price match or top trump the 89p price. I don't for one minute believe milk will be singled out to be devalued, but it will be a key basket item in what will be an aggressive post Christmas price war.