Generic promotion holds milk consumption steady

摘要

The British Columbian Dairy Foundation has a mandate to promote milk generically, -writes JANE LEWIS. Milk is constantly assaulted for numerous reasons including health and animal welfare, says the foundation's director of nutrition education, SandraUlmi: "If we don't keep addressing this, consumption will be eroded," she says. The foundation has managed to hold British Columbian milk consumption per capita. This is despite a decline in most other provinces and a large influx of Asian people, whoseculture does not favour dairy produce.