The long view

摘要

When you're faced with obtaining information from terabytes of data, your first thought may be we need a data warehouse But unless you refocus this term to mean "We need a data warehouse that can solve a particular business problem," you will waste much time and effort (and expensive resources). Ideally solving this business problem supports the overall strategic objectives of your company For example, your company may need to determine specific buyer demographics so that it can implement a plan to increase consumer purchasing in its stores. Here the supported business objective is to grow market share. Only by aligning IT objectives with business objectives can a company hope to have a successful data warehousing venture.