EIP: the second wave

摘要

First, companies are now competing in a customer's market. Second, this market requires an entire retooling of the conventional business order - specifically shifting from a classical view of management activities grouped around back-office systems (planning, organizing, directing, and controlling) to one that groups activities around producing systems to better serve the customer. Third, the competition for these customers is no longer confined to the traditional marketing approach, never mind a wide-coverage product advertisement; and new clever, and powerful forms of attracting customers through the company's online information services are truly forces to be focused on.