As CORPORATIONS MOVE RAPIDLY TOWARD deploying e-business Systems, the lack of business intelligence facilities in these systems prevents decision-makers from exploiting the full potential of the Internet as a sales, marketing, and support channel. To solve this problem, vendors are rapidly enhancing their business intelligence offerings to capture the data flowing through e-business systems and integrate it with the information that traditional decision-making systems manage and analyze. These enhanced business intelligence -- or e-intelligence -- systems may provide significant business benefits to traditional brick-and-mortar companies as well as new dot-com ones as they build e-business environments. In this article, I'll explain the "business case" for e-intelligence, examine the architecture of an e-intelligence system in detail, and discuss how you can incorporate an e-intelligence system into your existing business intelligence environment.
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