Keep it simple: what's the single most important thing to online users?

摘要

What's the single most important thing to online users? Given the promise of the Web, you might think that consumers are most concerned with information depth or currency of information, broad product selection, the ability to comparison shop, orthe lowest price. Customized online experiences according to an individual's preferences or participation in a community of like-minded people might also seem like compelling incentives for visitors to commercial sites. But Web surveys consistently findthat users' most basic need is for an intuitive, accessible, and understandable interface.