NO DEARTH OF PLAYERS FOR THE BLAME GAME

摘要

This column will tackle the problems with sun care protection in general. My next column will address the solutions for better sun care protection. Fifty years ago our sunscreen industry began to grow. In 1966, the consumer demanded protection from the UVB rays. A tan was considered healthy and offered a glow to the face that reflected prosperity and younger-looking skin. Today we have an epidemic rise of skin cancer with over two million new cases annually in the US, countless deaths from melanoma, mistrust regarding the effectiveness of sun care products and only 3% of women who say that a deep dark tan is attractive. Scathing conflicting reports, articles, and blogs appear each day that lambast the effectiveness and safety of sun care products in the US.