Sargent's solutions

摘要

Rebranding can be very useful but avoid confusion or clients could think that you have ceased trading, Alan Sargent warnsQl have been self-employed for more than 12 years now and am thinking about rebranding my business to freshen up my appeal. It all looks very stale and I want to revitalise my public image, what would you advise?ARebranding is a term that may be construed in several ways. The important thing to bear in mind is the danger of confusing existing and potential clients (and suppliers). You may have several people who have decided to contact you when they want some work done and if you rebrand to such an extent that you alter your public "face" they may think that you have simply ceased trading.