In the second of her articles on surviving the downturn, Leslie Kossoff looks at how adapting your strategy can help ensure your business continues to thrive during tough times. Stop for a moment. Take a look at what you've created. Whether it is lushfields of ornamental or edible crops, welcoming green spaces for families within your community or a garden centre that is a retail mecca for every would-be gardener - it's your creation. You should be proud. The problem is whatever you've created, it was designed and executed based on what you knew six, 12,18 or more months ago. That world doesn't exist any longer. You need a new strategy.
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