A Dutch grower with a knack for innovative marketing is pioneering a change in the relationship between plant suppliers and retailers that offers the promise of more efficient stock control and a price premium. Boskoop-based nursery Boomkwekerij van der Starre gives it the un-starry name of "shelf management", but an earlier form of the concept, involving only climbing plants, scooped the Business Initiative of the Year title at the inaugural World Grower Awards in Amsterdam last November.
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机译：一位具有创新营销技巧的荷兰种植者正在率先改变工厂供应商和零售商之间的关系，从而有望实现更有效的库存控制和价格溢价。位于Boskoop的苗圃Boomkwekerij van der Starre为其赋予了“货架管理”的星号，但该概念的早期形式（仅涉及攀援植物）在阿姆斯特丹举行的首届“世界种植者奖”中获得了“年度最佳商业倡议”称号。去年十一月。
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