Selling on the benefits of seed

摘要

With high food prices driving the sale of vegetable varieties and a focus on easy-grow ornamentals, seed firms are set for a bumper year. Vegetable seed has continued to see good sales growth throughout 2008 and suppliers are responding to the continuing grow-your-own trend with a host of product developments for the coming season. But rather than lose focus on flower seed and ignore a whole section of the buying public, 2009 also looks to be a good year for stimulating sales in ornamentals seed, with a mass of introductions aimed at both the advanced and novice gardener.