Promoting brand awareness

摘要

After 16 years at the helm of the project, Bramley Apple Campaign chairman Ian Mitchell is stepping down at the end of this month. A grower of Bramleys himself, he believes the campaign has gone a-long way in building the reputation of-the variety among the public as well as securing profitability for growers. Without a dedicated media and marketing campaign for the variety he believes it could have become lost in a crowded marketplace long ago.