STATISTICAL METHODS AND APPLIED COMPUTING IN ACADEMIC EDUCATIONAL MARKETING

摘要

The mission of universities and staff is to generate knowledge through scientific research. Their moral obligation to society who is paying for these researches is to provide free access to the research results for everyone, everywhere. Along with Open Access journals, the institutions needed to create institutional repositories for storing the universities' scientific production. A marketing research is proposed, in form of an exploring, stratified inquiry, which was conducted inside "Transilvania" University of Brasov, regarding the attitude and behaviour of the academic community for the creation of a digital, free access repository. Google Scholar is the scientometric data base which can be consulted free of charge on the internet and which indexes academic papers, identifying also the afferent citations. The free Publish and Perish software can be used as an analysis instrument of the impact of the researches by analysing the citations through the h index. We present the exploratory study of Transilvania University of Brasov regarding the impact and the visibility of the scientific researches.