The 2011 Hereford media event focused on how Hereford is taking a global leadership role developing genetic evaluation tools, and included updates on heterosis research, breed improvement strategies and demand trends. Sept. 19-20 the American HerefordAssociation (AHA) hosted a media event sharing information about Hereford genomics, Hereford research projects and the National Reference Sire Program (NRSP). The event was hosted at longtime NRSP test herd, Olsen Ranches Inc. of Harrisburg, Neb. Mediaprofessionals representing 350,000 magazine subscribers, thousands of unique website users, nearly 100,000 online e-newsletter subscribers and more than 300 radio affiliates in 12 states attended the event.
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