Supply chain success ups income

摘要

"Engaging with food chain partners and focussing on our final client - the consumer of high quality beef, has paid off handsomely - with premiums coming back up the food chain to producers." How Robin Irvine from Certified Hereford Beef Nl summed up the success of their marketing scheme supported by the Supply Chain Development Programme. Addressing a 'Profit from Native Bred Beef meeting in Dungannon organised by Countryside Agri-Rural Partnership the Co Armagh Hereford breeder urged farmers to addvalue to their produce by developing links down the supply chain to consumers.