It's been more than a decade since the founding of Netflix and Zipcar, and by now both are well-established businesses. They're leading examples of an economy and culture model we call collaborative consumption—systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impact—and it's proving to be a compelling alternative to traditional forms of buying and ownership.
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