CP Cambodia aims for growth

摘要

Charoen Pokphand Cambodia plans to expand both feed and animal production. They anticipate greater economic growth in the country, due mainly to increased tourism and a burgeoning real estate boom. Sakol Cheewakoset, senior vice president in charge ofoverseeing the agribusiness giant's Cambodia and Laos operations, said that despite the numerous obstacles facing investments in feed and animal production in Cambodia, now is the time to have a strong presence there. Success in the Cambodian feed business requires technical support and follow-up, he added, because the cost of product failure is too high for the country's struggling producers to bear. Furthermore, re-establishing trust and credibility in such a case would be virtually impossible. In its decade of operations in the country, CP Cambodia has helped to modernise the local livestock industry. It has also established a positive image and reputation, differentiating CP Cambodia's feed from imports. The company's production accounts for 60% of the feed sold in Cambodia. Feed is distributed through more than 40 distributors in major animal production areas, namely Kandal, Kampong Spue, Kampong Cham, Siem Reap and Battambang.