Sell Your Store Not Just a Mower

摘要

Promote your unique advantages in selling to competitive users. After 31 years in business, there should be few unsolved mysteries when it comes to selling outdoor power equipment. Not to say new challenges don't pop up for Brian Humbert, co-owner ofThe Mower Shop in Louisville, Kentucky. But surprises, are few and far between. For better than 3 decades, this family-owned business has weathered the ups and downs of a cyclical industry to post a sales increase nearly every year. With that kind of success and longevity, you can bet the Humberts have sold successfully against the competition,whether it's a mass merchant or another dealer.