The Economics Of Tree Fruit

摘要

AS GROWERS, your ultimate goal is to please the end consumer. But figuring out just how to do it can be tricky, to say the least. Luckily, a host of researchers, including Washington State University assistant professor Karina Gallardo, are doing thelegwork for you. Gallardo is part of a team project led by Eugene Kupferman and funded by the Fresh Pear Committee of the Pear Bureau, aiming to determine how conditioning Anjou pears with ethylene can affect consumers' perception of sweetness, firmness, and juiciness, and how much they're willing to pay for those enhanced characteristics.