THE 2004 National Apple Month (NAM) retail display contest has been concluded, and the winner is ... the entire U.S. apple industry. While awards are presented to individual businesses for their outstanding efforts, the excitement the contest generates and the additional exposure it provides is helping to build consumer demand for apples across the country. Consumers often do not make many of their purchasing choices until they enter the grocery store. An exciting, well-designed display featuring the great taste and healthy attributes that come with eating apples can, and will, increase apple sales.
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