Variety Is The 'Slice' Of Life

摘要

WHAT do art galleries and playgrounds have to do with growing and selling fruit? Plenty, if your name is Sun Harvest Citrus. Sun Harvest does it all, and they do it well. This 54-year-old family business grows, packs, and ships Indian River oranges and grapefruit from 2000-plus acres of citrus groves in Vero Beach, FL. They sell some fruit through traditional channels, but Sun Harvest's true claim to fame is their success at direct marketing through their retail outlets and an eye-popping, mouth-watering mailorder catalog.