Suppliers: Graz's Global Vision - Magna wants NA, Asian plant for 160,000 vehicles

摘要

In the winter of 2001, Magna Steyr AG & Co. KG executives from Austria visited Detroit to lay out a grand vision to assemble complete vehicles in North America, possibly at a new plant it would build, As an option, Magna said it could take over an existing vehicle assembly plant as the North American industry wrestled with overcapacity. Five years later, Magna Steyr still has no plant in North America, but it is aggressively pitching the same message, this time, the company is thinking globally. It is just as eager to set up a niche-vehicle assembly plant in China, Thailand or Eastern Europe as it is in North America. Magna Steyr as an organization has endured a complete overhaul since 2001. In Graz, Steyr Daimler Puch Fahrzeugtechnik had been assembling vehicles for nearly 100 years when Canadian supplier Magna International Inc. purchased a majority of the company in 1998. In the process, it obtained significant engineering resources and facilities.