EcoMotors engine 'better mousetrap'

摘要

NOVI, MI - EcoMotors International Inc. CEO Don Runkle, who spent 31 years at the former General Motors Corp. and played a key role in bringing the EV-1 electric car to market, knows all too well the limits of capital investment. "I'm a believer in economic gravity," he says, referring to a law of business where revenue must ultimately exceed spending. "Cost is something you cannot pretend is not there."