Sweet 'n fresh at the farmers markets: These growers are making profits selling at the peak of freshness

摘要

There are lots of good reasons to sell at a farmers market, such as retail prices, cash payment, and the pride and fun in selling to the people who enjoy eating your produce. Farmers markets are also the ideal place to test-market new varieties before committing to planting on a bigger scale. Farmers markets can only take a limited volume of produce, however, and they take a lot of time, which is why farmers markets have been traditionally utilized mainly by smaller acreage growers. Yet with the flood of produce imports from far away places like Chili and China, lots of larger commercial growers are taking a second look at high-return outlets like farmers markets.