GOING DEEP: MAXIMIZE PROFITS BY FOCUSING BELOW THE SURFACE

摘要

AS A GROWER, what is your most important asset? You might say a prized cultivar or a profitable crop. Others might say a new piece of equipment or a farmhouse or structure that's been in your family for generations.Believe it or not, your most prizedpossession on your property has a much deeper significance."I consider soil to be one of the most important factors in our success as farmers," Mike Omeg, a fifth-generation cherry grower in The Dalles, OR, says.