IT'S a rare occasion when a topic for a column falls in place like this month's did. I recently received an email from Stephen Miller of Liberty Apple Orchard in Edwardsville, IL, seeking some help on how to increase visibility on his website."We are a new, small, U-pick apple orchard in southern Illinois, just outside of St. Louis and near a university (Southern Illinois University — Edwardsville)," he writes.Our company, Meister Media Worldwide, does a lot of work with websites, so I thought I'd take a look at Stephen's site and offer a few suggestions. I'm sure some of you are facing the same issues. Creating and maintaining a website isn't easy. But, it'san important tool for any retail business.
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机译：像本月这样的情况下，专栏主题就位的情况很少见。我最近收到来自伊利诺伊州爱德华兹的自由苹果园的斯蒂芬·米勒的电子邮件，寻求有关如何提高其网站知名度的帮助。“我们是伊利诺伊州南部一个新的小型U形苹果园，位于圣路易斯郊外路易斯和附近的一所大学（南伊利诺伊大学爱德华兹维尔分校），”他写道。我们的公司Meister Media Worldwide在网站上进行了大量工作，因此我想我应该看看Stephen的网站并提出一些建议。我敢肯定你们中的一些人也面临着同样的问题。创建和维护网站并不容易。但是，它是任何零售业务的重要工具。
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