Detroit Must Exceed Foreign Brands: The horse coming from behind in the race has to run faster than the others

摘要

EVEN NOW, AFTER ALL U.S. AUTO MAKERS have been through in the past year, I do not think Detroit realizes how badly its products have been rejected in the U.S. marketplace - especially on the coasts. I recently spent 10 days in Cape Cod on vacation and made a point of counting the foreign and Detroit nameplates in the parking lots and at the beaches and lobster shacks. Overall, the ratio was seven foreign marques for every 10 vehicles. Counting only cars and cross/utility vehicles, it was nine, foreign for every one domestic brand.