Lancer's Nine lives: Mitsubishi fully in the game with 9th-gen Lancer

摘要

Let's be blunt: Mitsubishi Motors Corp. needs the '08 Lancer badly. Barely more than a year ago, there was almost daily speculation regarding the Japanese auto maker's survival. But operating losses now are being curbed, and company officials are speaking optimistically about the progress of the company's fourth revitalization plan in seven years. But Mitsubishi could use a winner - particularly in the vicious U.S. market. The Raider midsize pickup has been anything but a pick-me-up. And the all-new, recently launched '07 Outlander, the first vehicle to feature Mitsubishi's latest design theme, has been smothered by the avalanche of new cross/utility vehicles.