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1 BMW 118d - MORE FOR THE ROAD

机译:1辆BMW 118d-为路而行

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摘要

The next BMW 1 Series promises to outstretch the old model by 24 per cent between the pumps, with a 1.8-litre diesel topping the bill. Here's a measure of what's coming... Buying a hatchback BM used to be the preserve of impoverished badge snobs desperate to cling onto a chic brand's bottom rung. But the 1 Series put pay to that argument: a car crafted as a proper stand-alone product, not a 3 Series with a sawn-off rump. It carried a suitably expensive price tag to reinforce the point: this is premium hatchback territory, the car being specifically designed to allow BMW dealers the chance to stretch down and scoop up VW Golf customers. Luring Audi A3ites was a given.
机译:下一个宝马1系承诺在两台油泵之间将老款车型的普及率提高24%,其中1.8升柴油是最高的选择。这是即将到来的一种衡量标准。...买两厢BM曾经是穷困的徽章胸针的保护者,他们迫切希望紧贴时尚品牌的底部。但是1系车给这个论点带来了回报:一辆作为适当的独立产品制造的汽车,而不是带有锯齿状臀部的3系车。它带有适当昂贵的价格标签以强调这一点:这是高级掀背车领域,该车经过专门设计,使BMW经销商有机会舒展并吸引大众高尔夫客户。吸引奥迪A3ites是必然的。

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