Designers from BASF Coatings and Mazda develop colour for environmentally friendly Kiyora urban concept car

摘要

In Japanese, the word kiyora means clean and pure. When a carmaker chooses this name for its new concept car, the environmental technologies on board and the car's design have to deliver what the name promises. And Mazda is doing just that. At the Paris International Motor Show, the carmaker unveiled its concept of a new environmentally friendly compact car that is intended to appeal to young European city drivers. In meeting the huge challenge of translating the "pure water" theme into a visually prominent design, the Mazda Motor Europe team received support from BASF Coatings for colours and materials.