Volvo's economy DRIVe - A DRIVe badge on a C30, S40 or V50 means less CO{sub}2

摘要

PITY THOSE POOR marketing types who have to come up with a snazzy new name for their 'green specials'. Most of the 'eco' and 'blue' names have been taken, so Volvo has come up with DRIVe - which, of course, should be pronounced 'drivey'... At the moment, only the C30, S40 and V50 ranges benefit from the selection of tweaks to the engine, gearbox and aerodynamics that result in economy hikes and emissions drops, but they may work their way up the Volvo range later.