Back To The Future: A CEO's Perspective - The broiler industry deserves high marks for improvements in live production efficiency and product convenience, but new challenges lie ahead

摘要

Can we predict the future of the U.S. broiler industry? When looking forward it may be helpful to first look back and review how the industry has progressed over the last SO years or so. Table 1 shows the industry's annual percentage growth by decadesince 1950. Table 2 shows broiler performance by decade since 1940. In 1986, I gave a talk at the International Poultry Trade Show in Atlanta and projected where our industry's performance would be in the year 2000. It was fun to look back at those predictions recently to see how little I really could predict the future. Table 3 shows some of my predictions and the industry's actual performance in the year 2000.