A phrase that we hear and read more and more often. A slogan that the woodworking industry is getting to know, proving that the direction we have taken, the practices we have adopted, are the right ones. This is not satisfaction for its own sake, it goes beyond the pleasure of seeing a campaign that has achieved its goals. The stakes are very high, involving quality, safety, knowledge and experience... all these concepts represent the key values that build up the foundations of the offer by Europeanmanufacturers of woodworking technology to the whole world. During difficult economic periods like this, the meaning of these concepts may be lessened: maybe unawares, it may be convenient not to catch the real and full meaning of these words.
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